Creating and promoting events can be a profitable, rewarding and fun enterprise. Events can be online or offline, local or international. You can plan and arrange retreats, workshops, group coaching events, conferences, business and product launches, book launches, fundraisers, online or offline meet-ups and meetings of various kinds.
You could create, plan and manage the events yourself or you could offer event planning services and do all the research and footwork for your client.
Think about whether you would want to be a generalist event organizer or distinguish yourself as unique by specializing in a certain types of events.
Pick a niche or field you are passionate about —
You could specialize in book launches if you are an avid reader.
If you like to travel you could specialize in retreats or international marketing conferences.
Your imagination (and finding willing participants) is really the only limit.
The Skills You’ll Need (or need to pay for)
You need to be able to work under pressure.
You must have excellent organizational skills.
You need very good interpersonal skills.
You need to know how to reach your target audience.
A head for figures and budgets.
Can be profitable, more-so if you are the event creator.
Can be extremely enjoyable, especially if you love to travel and meet people.
Getting enough attendees to the events.
Getting presenters lined up and all available on the same date.
Finding available venues for the right date, at the right price.
How to Get Started
Decide on what kind of events you would like to organize, and whether you will specialize.
Choose the presenter or presenters you would like to invite and approach them.
Find your venues and pick your dates.
Plan out the event.
Work out the financial aspects so you can price the event tickets.
Advertise the event and hopefully sell out the seats.
Event Organizer Success Story
Event Organizer Resources & Courses
If you would like to become a certified professional, which may be helpful if you plan to service clients, you can find programs offered by specific trade organizations, or more generalized certifications such as the following:
Also consider joining LinkedIn and creating your profile. Look for relevant groups to join. LinkedIn also has a jobs section.
In addition to the above, you will find more resources & courses that apply in general to online marketing in the last chapter of this book: “Essential Resources”.
To read another chapter online choose from the list below…
To Download a PDF Version of “A Dozen Ways to Freedom”…