Setting up a coaching business is relatively easy but becoming successful is a lot harder — coaching is a very competitive business and you’ll be going up against a lot of highly qualified coaches that have already established their reputation.
For the best chance of creating a thriving coaching business be sure to choose a field where you have a lot of experience and can prove your expertise or, alternatively, start with one of the other business ideas in this book and become a recognized expert in your chosen niche first, then expand into offering coaching to your loyal customers and followers.
Coaching can be very lucrative, especially if you run group coaching sessions. . . these could be delivered via webinars, group telephone calls (teleseminars), in person workshops, or even retreats.
The Skills You’ll Need
You need good organizational skills.
You need excellent people skills.
You need to know how to reach your target audience.
The satisfaction of helping people reach their goals.
Can be very lucrative.
Dealing with difficult clients who are more hassle than they are worth.
Getting clients in the first place.
Coaches often have a hard time charging clients what their time is worth. . . it’s a mindset thing that comes with being a “helper”.
How to Get Started
Decide on your niche.
Decide on whether you will offer one-on-one, group coaching, or a combination.
Choose a platform to deliver your coaching.
Create your marketing plan.
A Successful Coach
Suzy Greaves is a successful life coach and editor of a women’s magazine “like no other” called Psychologies. She is also a freelance health journalist for the monthly glossies and health editor for OK! Magazine and New Woman in the UK.
Coaching Resources & Courses
Learn More about Coaching:
- Bart Baggett’s site, 100 Coaching Tips, has interviews, articles and business advice for Life Coaches. You can sign up as a free member to access coaching resources and tools.
Julia Stewart runs The School of Coaching Mastery where she offers certified training and resources geared to getting you off to a fast start in your coaching business.
- Dennis Becker‘s Unlock the Coach in You! – There’s nothing quite like the feeling of helping people succeed. Follow the methods I teach and the success rates of your coaching clients will be through the roof. It’s easy to follow, extensive, and contains little-used information that will help you help your clients succeed.
Also consider joining LinkedIn, creating your profile, and looking for relevant groups to join.
In addition to the above, you will find more resources & courses that apply in general to online marketing in the last chapter of this book: “Essential Resources”.
To read another chapter online choose from the list below…
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